Real Marketing for Real Local Businesses
Month-to-Month. No Contracts. Measurable Results.
You built your business by delivering real results for real customers.
Your marketing should do the same.
At SERP & Co., every service we offer is built around one outcome: more customers finding you on Google, calling your number, and choosing your business over the competition. No inflated metrics. No vague deliverables. Just local visibility that turns into leads, calls, and revenue.
Built for Local Service Business Owners
WHO THIS IS FOR
If you serve customers in a defined geographic area and your business grows by generating qualified local leads, we were built for you.
Our services are designed specifically for the owners of local service businesses - companies where the phone needs to ring, the work is local, and growth is measured in customers and revenue, not website sessions and social media followers.
We work best with businesses in industries like:
Home services: plumbing, HVAC, electrical, roofing, landscaping, pest control
Contracting: general contractors, remodelers, restoration companies
Healthcare and wellness: dental practices, physical therapy, specialty clinics
Professional services: law firms, insurance agencies, financial advisors serving local markets
Five Services. One Goal:
More Customers for Your Business.
Whether you need to rank higher on Google, fill your calendar with appointments, or get the phone ringing, we have a service built for it. Every engagement is month-to-month with full transparency.
LOCAL SEO
Get Found by Customers Who Are Already Looking for You
When someone in your area searches for a plumber, an HVAC technician, a roofer, or a dentist, they're ready to hire. The question is whether they find you - or your competitor.
Local SEO is the discipline that determines that outcome. We handle every element of it:
Keyword strategy built around the specific terms your customers use to find businesses like yours
On-page optimization that gives Google a clear, accurate, and authoritative picture of what you do and where you do it
Local citation building to ensure your business information is consistent across every relevant directory and platform
Link development that builds the kind of local authority Google rewards with sustained visibility
Monthly performance reporting tied to rankings, traffic, and the lead metrics that matter to your business
Most of our local service clients begin to see measurable ranking movement within the first 60 to 90 days. We'll tell you upfront what's realistic for your market. What we don't do is make guarantees that can't be kept or run campaigns on timelines we know won't deliver.
WEB DESIGN
A Website That Works as Hard as You Do
A website that doesn't rank is an expense. A website that doesn't convert is a missed opportunity. We build sites that do both.
Every website we design is built with three priorities: speed, structure, and conversion. Google rewards fast, mobile-optimized sites that are clearly organized and easy for users to navigate. Your customers reward sites that answer their questions quickly and make it easy to reach you.
What we build:
Mobile-first design that performs seamlessly across every device
SEO-optimized architecture from the ground up - not retrofitted after launch
Conversion-focused layouts with clear calls to action that turn visitors into inquiries
Service and location pages structured to capture local search demand across every area you serve
Clean, professional design that reflects the credibility of your business
Every website we build is owned by you. Hosted in your account. Fully transferable. We never hold your site as leverage.
GOOGLE BUSINESS PROFILE OPTIMIZATION
Earn Authority with the Customers and Search Engines That Matter
CONTENT MARKETING
Dominate the Map Pack Where Local Searches Convert
GOOGLE ADS MANAGEMENT
Qualified Leads While Your SEO Builds Momentum
The Google Map Pack - the three local businesses that appear at the top of a local search result, captures the majority of clicks in local search. If you're not in it, you're invisible to customers who are ready to hire right now.
Your Google Business Profile is the most direct path to that visibility, and most local businesses leave it significantly under-optimized.
We handle the full picture:
Profile optimization across every relevant category, attribute, and service area
Keyword-informed business description that signals relevance to Google for the right searches
Ongoing post management to keep your profile active and authoritative
Review strategy to help you build a consistent stream of genuine five-star reviews
Photo and media management to present a professional, credible business image
Monthly GBP performance reporting tracking calls, direction requests, and profile views
For many local service businesses, a well-managed Google Business Profile is the single highest-ROI marketing investment available. We treat it accordingly.
Google ranks businesses it considers authoritative. Authority is built through consistent, relevant, helpful content - the kind that answers real questions your customers are already asking.
We write and publish content that does two things simultaneously: it builds your credibility with potential customers, and it signals topical expertise to Google.
What that looks like in practice:
Service pages written for both search visibility and conversion, not just keyword placement
Location pages targeting every city, town, and neighborhood within your service area
Blog content addressing the specific questions your customers search before hiring a business like yours
FAQ content that reduces friction and builds confidence with buyers who are close to a decision
Every piece of content we produce is written to rank, built to last, and structured to reflect the genuine expertise of your business. No filler, no keyword stuffing, no content that exists purely to check a box.
Organic search rankings take time to build. Google Ads puts your business in front of high-intent local customers immediately.
When managed well, paid search is precise, measurable, and efficient. When managed poorly, it's expensive and frustrating. The difference is strategy, structure, and the discipline to optimize continuously.
Our approach:
Campaign architecture built around the specific services and locations that matter most to your business
Keyword targeting focused on purchase-ready intent - not broad terms that drive traffic without driving calls
Ad copy that reflects your actual value proposition, not generic agency language
Negative keyword management to eliminate wasted spend from irrelevant searches
Landing page alignment to ensure the path from click to conversion is clear and deliberate
Transparent reporting that connects ad spend directly to calls, leads, and appointments
We manage Google Ads as part of an integrated strategy - not as a standalone service disconnected from your broader marketing. What we learn from paid search informs your SEO. What your SEO builds reinforces your paid performance.
We work with local businesses across every growth stage:
And many more!
How We Work
Most agencies build around packages. We build around your market.
Before we recommend anything, we take a thorough look at where your business stands online - your website, your Google Business Profile, your local rankings, and your competition. What we propose what is based entirely on what your specific situation requires, not what fits neatly into a tier on a pricing page.
Everything we do runs month-to-month. You're not locked into a long-term agreement before you've seen a single result. We earn your business by delivering it - and we do that every month.
Every asset we create belongs to you. Your website files, your ad accounts, your content, your analytics. If you ever move on, you take it all with you. No exceptions.
OUR APPROACH
A Different Standard of Service
We don't take on every business that reaches out. We take on the businesses we're confident we can move. That selectivity is what allows us to deliver at the level we expect from ourselves.
See Exactly Where Your Business Stands Online. For Free.
Before we propose anything, we want you to know the full picture. We'll conduct a comprehensive audit of your website, your Google Business Profile, your local rankings, and your competitive landscape - and we'll walk you through exactly what we find.
No sales pitch. No packaged proposal pushed before we understand your situation. Just a thorough, honest assessment of where you are and what it would realistically take to grow.
The audit takes less than 24 hours. The conversation that follows is straightforward. And if we're not the right fit, we'll tell you that clearly and point you in a better direction. What do you have to lose? At the very least, you find out what it is you need to work on, and can DIY.
Got questions? We actually answer them.
Built to rank. Designed to convert. Made to grow.
Info@SERPandco.com
© 2026. All rights reserved.
Local SEO
SERP & Co. is a local digital marketing agency in St. Helens, Oregon, helping local service businesses get found on Google through local SEO, web design, Google Business Profile optimization, and content marketing.
(971)225-6947
Month-to-month engagements.
You own all assets.
Direct founder access.
Built with Google-level expertise.