Maybe they promised you Page One rankings and delivered a quarterly report full of impressions and click-through rates - but your phone still wasn't ringing.
Maybe you tried to leave and found out your website lived in their system, your ad accounts were under their login, and walking away meant starting from scratch.
Maybe you just never knew who was actually working on your account, because the person you spoke to in month one was gone by month three.
If any of that sounds familiar, you already understand why SERP & Co. exists.
You've Worked with an Agency Before. That's Why You're Here.
THE SERP & CO. STORY
Google Insight. The Foundation for a Different Model.
Before SERP & Co., one of our founders (Karen) spent years inside traditional digital marketing agencies - working directly with local service businesses across industries: HVAC companies, roofing contractors, plumbing operations, dental practices, home services businesses of every kind.
The work was real. The clients were hardworking business owners who had built something and were genuinely trying to grow it. And the agencies serving them? Many were talented. But the model they operated under was built to protect the agency - not the client.
Long-term contracts that locked businesses in before results were proven. Vanity metrics that looked good in a slide deck but didn't connect to leads or calls. Account teams that turned over constantly, leaving clients to re-explain their business every few months to someone new. Proprietary platforms and account structures that made it nearly impossible to leave without losing everything that had been built.
It wasn't always malicious. It was structural. The incentives were pointing the wrong direction.
Built by People Who Saw It From the Inside
Khalil (another one of our founders) spent years working inside Google as an underwriter - evaluating businesses across Google's platforms for quality, legitimacy, and compliance. That role required a deep working knowledge of how Google thinks about trust, credibility, and visibility at the local level. It revealed how businesses are actually evaluated, what signals Google genuinely cares about, and what earns lasting visibility versus temporary gains.
That insider perspective made the problems at traditional agencies even clearer. They were building strategies without understanding how Google actually thinks. They were optimizing for metrics instead of outcomes. And they were structuring businesses around locking clients in, not earning their trust.
THE INSIGHT THAT CHANGED EVERYTHING
The question became unavoidable: What would an agency look like if it were built entirely around earning the client's trust, every single month? And with a genuine understanding of how Google actually works?
That question became SERP & Co. And we've never looked back.
THE MODEL
Month-to-Month. Because the Work Should Speak For Itself.
SERP & Co. operates on a simple principle: you should stay because the results justify it, not because a contract requires it.
There are no long-term agreements. No 6-month minimums. No cancellation fees or exit clauses buried in the paperwork. Every engagement runs month-to-month, and the only thing holding the relationship together is the value we deliver.
That's not a sales line. It's the mechanism that keeps us accountable. When retention depends on performance, the incentive to keep performing never disappears.
We've built the agency around this from the ground up - our client list, our workflows, our communication structure, all of it is designed to produce visible, measurable progress on a timeline that keeps you informed and in control.
"If we are not helping you get more leads, more appointments, and more revenue, you should not stay. So we make sure you want to."
Every client we work with gets a team focused entirely on results that matter to their business. Not impressions. Not rankings for the sake of rankings. Calls. Appointments. Revenue. Growth.
30 - 60
100%
0
Month-to-Month
Days to first results.
Asset ownership. Always.
On every engagement.
Lock-in contracts.
Leads. Calls. Appointments. Visibility. Not Impressions.
We measure what matters to your business, not what looks good in a slide deck. The calls that come through your Google Business Profile. The form submissions from organic search. The rankings for the terms your customers actually use. The month-to-month progress that justifies staying with us.
Every report we deliver is written in plain language. You'll always know what we're doing, why we're doing it, and what it's producing. If something isn't working, we'll tell you that too - and we'll tell you what we're adjusting.
Transparency isn't a feature we offer. It's the standard we hold ourselves to.
You Work With Decision-Makers. Not Layers.
At SERP & Co., you don't get handed off to a junior coordinator after the sales call. You work directly with the senior team - the people who built the strategy, who understand your market, and who have the authority to make decisions when things need to change.
We keep our client roster intentionally manageable so that every business we work with receives the attention it deserves. When you reach out, you hear back from someone who was in your last call and knows exactly where things stand.
This isn't a perk. It's the only way we believe an agency should operate.
Month-to-Month
No long-term contracts. Ever.
100% Yours
You own all assets and accounts
30 - 60 Days
Time to first measurable results
CLIENT OWNERSHIP
Everything We Build Belongs to You. Always.
We don't build reports around metrics that sound impressive but don't move your business. We measure the calls that come through your Google Business Profile. The form submissions from organic search. The rankings for the terms your customers actually use. The month-to-month progress that justifies staying with us.
Every report we deliver is written in plain language. You'll always know what we're doing, why we're doing it, and what it's producing. If something isn't working, we'll tell you that too - and we'll tell you what we're adjusting.
Transparency isn't a feature we offer. It's the standard we hold ourselves to.
The Team
We're three people who got tired of how agencies operate. One spent years inside traditional agencies watching the problems firsthand. One worked inside Google understanding how the system actually thinks. One came from business, learned SEO obsessively, and proved it works.
Together, we built SERP & Co. to be the agency we wish we'd found when we needed one.
SERP & Co.
Ready to Become the Obvious Choice in Your Market?
We're three people who got tired of how agencies operate. One spent years inside traditional agencies watching the problems firsthand. One worked inside Google understanding how the system actually thinks. One came from business, learned SEO obsessively, and proved it works.
Together, we built SERP & Co. to be the agency we wish we'd found when we needed one.
More leads every month
More appointments booked
Revenue growth you can measure
More calls from ready-to-buy customers
No commitment required. No sales pressure. Just a straight conversation about your growth.
Got questions? We actually answer them.
Built to rank. Designed to convert. Made to grow.
Info@SERPandco.com
© 2026. All rights reserved.
Local SEO
SERP & Co. is a local digital marketing agency in St. Helens, Oregon, helping local service businesses get found on Google through local SEO, web design, Google Business Profile optimization, and content marketing.
(971)225-6947
Month-to-month engagements.
You own all assets.
Direct founder access.
Built with Google-level expertise.